Although this is mans collection I love this retro Coke inspired vibe. I can imagine a guy sitting in some Route 66 r`n`r themed diner, chatting with a perky waitress, him looking fancy and chic in these rags.
Here is the story/Press release:
TOKYO, February 1, 2013 – Taking inspiration from vintage Coca-Cola vendor wear, Japanese designer NIGO®, is today unveiling a new line of menswear that reinterprets iconic work wear from the early 10th century. NIGO®, a famed street culture purveyor and former A Bathing Ape creator, is launching the collection with Japan’s most iconic boutique, Beams, under his newest label, Human Made – the successor to his highly sought after Ape collection.
The Coca-Cola x Human Made by Beams line is inspired by research that NIGO® has conducted around 20th century era industrial wear fashions, and reconstructs what “might have been” a look of the time in a modern day context. Uniquely, some pieces have taken on even more personal value for NIGO®, as the designer has pulled from his own bespoke collection of Coca-Cola memorabilia, reinterpreting some of these looks for his new line.
[...] Brushed and weathered treatments, plus stitching true to the 1900s era, will make for truly unique and authentic pieces.
[...] The collection will be available in Beams stores across Japan. Internationally, it will be available in-store and online at Present in the UK (present-london.com), Haven in Canada (havenshop.ca), RSVP Gallery in the US (rsvpagallery.com) as well as online at ZoZoTown.com and Beams.com.
More information at www.beams.co.jp